04/30

Balance Welcomes Wallpaper

In Online Media / Entertainment

Welcome to new Balance client Wallpaper. A new site + online marketing campaign are on the way.

Wallpaper is Oakland’s Eric Frederic -- gifted producer, multi-instrumentalist songwriter, viral media hustler and disco ball-busting crowd destroyer. Whether crafting his own electro-steeped future beats or cleverly skewering pop culture via his “Death of Auto-Tune” remix (a final tribute to the maligned effect before Wallpaper. retired it too), he effortlessly fuses a long personal history of music-making with bold showmanship and a love for trunk-rattling thump.

Wallpaper was forged in the Oakland house party scene, gilded at taste-making S.F. clubs like Popscene, and has grown into a boisterous multimedia spectacle. On stage, Frederic makes a Kaufman-esque switchover to his sleazy, excess-obsessed alter ego, Ricky Reed, who lords over the scene with thundering live drums to his back, all manner of instruments in his hands, and cut-up YouTube video collage beaming overhead -- a nod to Wallpaper.’s significant viral presence.

Wallpaper on the web is a world unto itself, where a cracked-up Frederic/Reed plays minister of information to 88,000 Twitter followers, and admirers of his Lynchian video blogs (a little David and a lot of Liam). Frederic’s media arsenal also includes a series of mashups -- Mariah Carey vs. Fool’s Gold, Fela Kuti vs. Wale -- and buzzed-about “live band remixes,” from a sax-blazing remake of Das Racist’s “Pizza Hut & Taco Bell” (the version praised by Pitchfork and MTV), to his elastic take on the Morning Benders’ “Cold War,” which he rebuilt by playing every part.

Frederic’s hustle has led to headlining spots at the Noisepop and Treasure Island fests, a breakthrough video on mtvU for the celebratory single “I Got Soul, I’m So Wasted,” direct support for everyone from Peaches to Kid Cudi to Boyz II Men to Girl Talk.

04/25

Balance Launches Drip

In Online Media

We know and love Seattle. So we made Drip - super cheap Seattle local advertising...only for our good friends in the City of Rain.

With Drip, you can get more visitors to your site, show up in search engines, show up in Facebook ads and get personalized advice from the pros -- all targeted to users in Seattle. And it's super easy.

Visit Drip

04/04

Balance Agency Launches Site for MTV's Chanel

In Online Media / Entertainment

Chanel stars in MTV's hit show Fantasy Factory. She'll be starring alongside Rob Dyrdek in MTV's highly anticipated show, "Ridiculousness". Off the screen, Chanel performs around the country and is currently in the studio with producer Polow Da Don (Usher, Nelly, Christina Aguilera, T.I., Rihanna) recording her debut album.

Chanel's site

01/01

GOOD Worldwide Selects Balance Agency

In Online Media / Philanthropy / Entertainment

GOOD is for "people who give a damn". Their targeted audience represents an emerging movement of ambitious, intelligent, youthful adults who want to be happy, successful, and good. This participatory group of creative, educated, media savvy trend-setters comprises the young movers and shakers shaping the future of our planet. They provide a unique platform to promote products, services, and innovations that appeal to this rapidly growing segment of conscious consumers.

Balance Agency is committed to taking on meaningful interactive projects with the right kind of client. "We are thrilled to be working with such a fascinating group of people who have some very ambitious goals on the web. We're working to optimize GOOD as a platform that allows their ultra-passionate audience to spread their enthusiasm and effect real positive change in our world." said Steve Dossett, Managing Director at Balance.

Visit GOOD

11/6

New Ryan Seacrest Site Launches

In Online Media / Entertainment

We are happy to announce the launch of the all-new Ryan Seacrest site!

The new site features On Air with Ryan Seacrest interviews, videos of Ryan and his American Idol crew, daily entertainment industry and celebrity news, the latest on all RSP shows (Keeping Up with the Kardashians, Jamie Oliver's Food Revolution, Momma's Boys, Bromance) and - of course - the occasional viral video or two.

Launch site

8/28

Ryan Seacrest Productions Extends Relationship With Balance Agency

In Brand + Experience / Entertainment

As part of a multi-year engagement, Balance Agency and Ryan Seacrest Productions have agreed to continue to work together to drive the online side of the Ryan Seacrest brand to new heights. Ryan Seacrest Productions produces hit television shows such as Jamie Oliver's Food Revolution, Keeping up with the Kardashians, Kourtney and Khloé Take Miami, Bank of Hollywood, Denise Richards: It's Complicated, Bromance and Momma's Boys.

Steve Dossett, Managing Director at Balance, had the following to say: "Ryan Seacrest is consistently on the radar of 100+ million people per week. We're using the power of the web to allow his millions of fans the opportunity to interact with him and with each other. He's currently one of the most followed individuals on Twitter and we're working alongside the fantastic Ryan Seacrest Productions team to re-energize the rest of his web presence. We're building out a brand new web site, we'll be doing a better job of analyzing and acting upon our performance metrics and we'll be creating engaging experiences around contests and partnerships that encourage user generated content and sharing."

8/28

'Lambent Being' Enters Production

In Campaigns / Entertainment

The Production team has begun scoring for Lambent Being, a short film that will serve as a cross-promotional showcase of 3D animation, film and audio production talent.

Production has released a sneak preview - a rough cut of part of the film score.

+connect // EXPAND